Pitch your Business with a Corporate Video

What do you do when you need to find someone to help you plan your taxes or if you need to find a construction company for your dream home? – You look online. Today, almost every enterprise has a website listing the services it offers. One of the key factors that differentiate a good website from the other is the content it features and how it is presented. When it comes to content there is nothing more powerful than brilliant images and engaging videos. Hence, this is where the services of a corporate video production company like C1 Media come in.

How does This Work?

There are typically two ways of working with such a production company to create a promotional video. If you have your own creative team, a videographer and his team could work alongside them to create promotional videos that can be published online or used as business advertisements. Alternatively, you give them a brief of what you want the video to convey and let them develop a script and take over from there. In such cases, it is essential for you to share brand guidelines at the very beginning of your partnership to ensure that the finished product reflects the vision of your company. This allows you to be as heavily or lightly involved as you like.

How do You Pick the Right Team

Corporate videos say a lot about the company they are representing. Hence it is important to pick the right team to work on your project. Given the large number of videographers and ‘production companies’ advertised today, this is not an easy decision and there are a few things you must do before signing an agreement with them. The first thing you must do is take a look at their portfolio. Companies like C1 Media will have both a show reel as well as links to videos they were commissioned to do. This gives you an idea of the scope of work they can undertake and what a finished product looks like. When companies share the names of clients they have worked with, it showcases a good relationship and happy clients who trust them. The quote you get form them also plays a major role in deciding who you would like to work with. However, when faced with a choice between a low quote and impressive work, it is always better to choose the latter.