How Does Advertisement Photography Work?

A potential customer’s first interaction with your brand is typically through an advertisement. There are two parts to every advertisement; the copy and the photograph. No matter how great the headline and the copy of the advertisement are; it is the photograph that grabs the attention of the viewer and …

Corporate Photography And Its Power To Propel Businesses

The success of a company depends on how its customers perceive it. Imagery is the tool that projects what companies want the customers to see. Good imagery offers both clarity and fascination for a brand and its products and services. When used effectively, professional photography is an investment that gives …

3 Golden Rules For Corporate Video Production

Corporate video production is completely different when compared to a wedding or any other kind of video production. It’s not easy to create a story out of a corporate event. However, that’s exactly what corporate videographers are required to do. There are many things that distinguish a great corporate video from an ordinary one. Read on to learn more: Great Videos Tell Stories That Make An Emotional Connection Most of the corporate videos that you see these days are nothing but facts and show the features and benefits of products or services. Such videos don’t connect with clients or customers …

BoxNation / BT Sport / Frank Warren Portraits !

This week we had the pleasure of photographing Frank Warren’s fighters. These photos will be used for marketing material and graphics on TV. There was a press conference being being held at the BT Tower in London, so in order to make the most of the fighters all being in one place we built a temporary studio. We kept in mind the end use of the portraits with a plain background and good edge lighting to make cutouts easier so that they have maximum flexibility of use. We also made sure that they could be used even if they weren’t cut out for …

Gary Lineker Portraits

This week we were asked to provide some promotional portraits of the football legend and TV Presenter Gary Lineker. We were aiming for something stylised ahead of BT Sport’s coverage of the UEFA Champions League. We were very happy with the results! The Image appeared on multiple news websites and even Gary himself tweeted out the photo.

Commercial Brand Photography for Web Windows

Web Windows is a marketing services company based in Peterborough. They wanted images featuring real employees in their offices. There was a specific brief to make the images look bright and not like a typical office with the usual low ceilings and fluorescent lights. They also wanted the employees to look as natural as possible, avoiding more formal staged shots. Using up to 6 studio heads per shot with very large 1-2m softboxes and umbrellas we overpowered the ambient lighting and completely change the look and feel of the space. As anyone who has either taken photos or had their …

Brand Photography for BTFS

BTFS is a facilities services company which provides a range of building and estate management services to corporate customers. We were asked by BTFS to help them develop a library of images which showed the wide scope of services they offer. They wanted the marketing images to show that in addition to the usual cleaning services that everyone thinks of when ‘facilities management’ is mentioned, BTFS also covers such diverse areas as fire testing, engineering, office furniture, tree surgery, catering and even wormeries to compost food waste ! Image style was important as the client wanted ‘light’ images, almost editorial …